'We don't take any change to our pricing model lightly, and we never take you for granted. Evernote's CEO Chris O'Neill just wants to offer 'a great product at a fair price.' The reason behind the shift in pricing plans? It's simple, really. Plus also includes 1 GB of space for uploads each month.

Previously the Plus option cost $3, whereas Premium cost $6. You can choose either Plus or Premium tiers, which run $4 and $8 respectively. If you're already using a free Evernote account and sync between more than two devices, you'll be allotted some time to upgrade, but you'll definitely have to do so soon. Anything more than that and you'll be expected to pony up. Starting today, if you use its free plan, you'll only be allowed to sync your notes between two devices. Dropbox’s in 2011 was 4%.Popular note-taking and organizational app Evernote is in the process of making a few changes. In 2010 Phil Libin, then CEO of Evernote, said theirs was 2%. Now, the oft-cited conversion rate from free to premium user is typically less than 5%. Today it claims to have 100 million users.

By 2010, it had a total of 3 million users. Evernote’s pricing change probably worked last time, and will probably work this time.Įvernote’s greatest asset is its very large user base. What Evernote is doing this time with the packaging change: reduce the value of their free Basic edition product.Įffectively that means they are raising the price of a user not upgrading to the paid product. However, a certain growth profile is required if Evernote was to go public (or be acquired) and have a decent exit.Īnd one of the best ways to drive growth without fundamentally investing more in the business or product? It’s been 10 years since they first took funding. Many investors - big-name investors - are waiting to get their returns.

Evernote premium price